A scientifically documented process
What makes this protest notable is that the boycotters plan to make their displeasure known on Sonic 4's launch day by buying the original Sonic the Hedgehog. Let's have the rabble rousher speak for themselves on the matter:
Fans of the sonic series are like most sega fans, we want their old games brought back to the glory days when sega was pretty much the power in video games. Seeing the gameplay of sonic 4 has made many of us realize what we already knew, Sonic 4 will simply not be anywhere near as good as the original sonic games. Either way, We will decide to finally show sega what the fans truly want. A real sonic 4, as long as sonic 4 stays the way it is, we will not buy it, we will in fact buy sonic 1 on release in protest of sonic 4, till we end up with a re tool, or change, we want sonic in hd, not sonic RUSH HD. We will not buy a future sonic game, till we get a true successor to sonic 1/2I think I have to take back my earlier comment. I think these guys have jumped straight to stage three.
Destructoid via 1up